Spam complaints in E-mail Markeitng are like a Hunter living in a Lion’s Den. Always scared of becoming a relish apetite of its roomate.
On a serious note once you loose rapport as a E-mail Marketer in the eyes of ISPs you will have to face sharp swords on your head to deliver even your good emails in the Inbox. The other day I came across this interesting article of how you can reduce this Malaria of Spam upto 75%, an article by StreamSend and a vital advice to E-mail Marketing:
We have found that customers who place the unsubscribe link at the top of the email and make it very prominent and easy to see, often reduce their spam complaints by 75%. This reduction in complaints can easily make the difference between getting blocked and not getting blocked by the Internet Service Providers (ISPs).
There is consensus among email marketing experts that it is time to move the unsubscribe link from the bottom to the top of all email marketing emails The reason is simply that most ISPs have made it very easy to click the “report spam” button, which can really damage your deliverability, as opposed to the unsubscribe link which cleanly unsubscribes someone from your list without hurting your deliverability.
The first mention I have seen of this idea was a blog post on in April of 2008 by Mark Browlow called, Time to Move The Unsubscribe Link? Since then I have seen this idea brought up in a number of influential email marketing blogs and publications and so the answer to Mark’s question is yes it is definitely time to move the unsubscribe link to the top of all email marketing emails.