netCORE’s Missed Call campaign for Hindustan Unilever’s Active Wheel has been nominated for the Best Advertising/Marketing on Mobile at the 18th Global Mobile Awards (GSMA).
The Hindustan Unilever’s Active Wheel campaign was aimed at reaching consumers in the media-dark and rurally deep areas of Maharashtra, Gujarat, U.P, Karnataka, West Bengal and Bihar, – and similar rural states. The crux of the campaign was based on the psychology of the quintessential rural consumer – achieving something at zero cost.
The campaign was an unprecedented success which was underlined by a massive response that catapulted the sale of Active Wheel in rural areas from a low market share to a very high market share.
The winners will be presented on Tuesday, 26th February at the GSMA Mobile World Congress, in an afternoon ceremony. In total, 158 nominees have been shortlisted for this year’s Global Mobile Awards.
The GSMA’s Global Mobile Awards offer organizations across the global mobile eco-system the opportunity to showcase the latest and best mobile products, apps, services and initiatives to the world. The GSMA today announced nominees for the 18th annual Global Mobile Award.
These Awards are open to all eligible mobile companies and supporters of the mobile eco-system – GSMA Members, Associate Members and Non-members – as defined in the individual category eligibility descriptions.
“The competition this year was of an exceptionally high quality, breaking all previous records,” said Michael O’Hara, Chief Marketing Officer, GSMA. He continued, “our judging panel has assessed well over 600 entries and nominations for the 37 awards, the largest ever number of honours to be presented at the Global Mobile Awards. It is a tremendous achievement to have been shortlisted and we look forward to recognising the winners at Mobile World Congress next month.”
netCORE’s highly innovative campaign for Hindustan Unilever’s Active Wheel has been recognized at two other award ceremonies – Best Mobile Voice Advertising or Marketing Campaign at Internet And Mobile Association of India and Best use of Mobile Media in Advertising at Mobby’s in the Mobile & Digital Marketing Summit hosted by World Brand Congress, CMO Asia & CMO Council.
This immensely successful campaign makes us look forward to more feathers in our cap!